SuperMaxWorld’s Rollercoaster Journey from Glory to Insolvency

In this video, we are discussing about the SuperMaxWorld, a razor blade manufacturer which was initially backed by a Private Equity Investor Actis. The brand once claimed a 50% market share in India and was second to Gillette India Pvt. Ltd globally.

SuperMax, facing financial struggles, was once a prominent brand but lost ground to Gillette’s innovation. The company, with a history of family disputes, is now admitted to insolvency with significant liabilities.

We are exploring the complex financial issues, questionable accounting practices, old valuation and legal disputes, raising unanswered questions about the brand’s downfall. Stay curious and keep learning.